bokomslag Marketing and Smart Technologies

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735 sidor
2022

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2-4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Författare: José Luís Reis, Eduardo Parra López, Luiz Moutinho, José Paulo Marques Dos Santos
Format: Inbunden
ISBN: 9789811692673
Språk: Engelska
Antal sidor: 735
Utgivningsdatum: 2022-03-30
Förlag: Springer Verlag, Singapore