bokomslag Marketing and Smart Technologies
4769:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 7-12 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

  • 695 sidor
  • 2023
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
  • Författare: Jos Lus Reis, Marisa Del Rio Araujo, Lus Paulo Reis, Jos Paulo Marques Dos Santos
  • Format: Inbunden
  • ISBN: 9789819903320
  • Språk: Engelska
  • Antal sidor: 695
  • Utgivningsdatum: 2023-09-05
  • Förlag: Springer Verlag, Singapore