Data & IT

Marketing and Smart Technologies

Lvaro Rocha • Jos Lus Reis • Marc K Peter • Ricardo Cayolla • Sandra Loureiro

Pocket

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797 sidor
2022

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Författare: Lvaro Rocha, Jos Lus Reis, Marc K Peter, Ricardo Cayolla, Sandra Loureiro
Format: Pocket/Paperback
ISBN: 9789813341852
Språk: Engelska
Antal sidor: 797
Utgivningsdatum: 2022-03-10
Förlag: Springer Verlag, Singapore