bokomslag Marketing and Smart Technologies

4329:-

Funktionen begränsas av dina webbläsarinställningar (t.ex. privat läge).

Uppskattad leveranstid 10-16 arbetsdagar

Fri frakt för medlemmar vid köp för minst 249:-

Andra format:

Inbunden 4329:-

735 sidor
2023

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 24, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Författare: Jos Lus Reis, Eduardo Parra Lpez, Luiz Moutinho, Jos Paulo Marques Dos Santos
Format: Pocket/Paperback
ISBN: 9789811692703
Språk: Engelska
Antal sidor: 735
Utgivningsdatum: 2023-03-31
Förlag: Springer Verlag, Singapore