1189:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Marketing Strategy and Competitive Positioning, 8th editionoffers a deep understanding of the process for developing and implementing a rigorous marketing strategy. With updated content to reflect current market expectations, this book focuses on the marketing processes to achieve competitive advantage in a business environment.
- Format: Pocket/Paperback
- ISBN: 9781292725017
- Språk: Engelska
- Antal sidor: 592
- Utgivningsdatum: 2024-05-15
- Förlag: Pearson