Strategies of Multinationals in Central and Eastern Europe 1

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Strategies of Multinationals in Central and Eastern Europe

Name: Strategies of Multinationals in Central and Eastern Europe
Price: 769 SEK
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Author: Yordanka Chobanova
ISBN: 9780230230552

Yordanka Chobanova

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269 sidor
2009

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

Författare: Yordanka Chobanova
Format: Inbunden
ISBN: 9780230230552
Språk: Engelska
Antal sidor: 269
Utgivningsdatum: 2009-08-21
Förlag: Palgrave Macmillan