Samhälle & debatt
Strategies of Multinationals in Central and Eastern Europe
Yordanka Chobanova
Inbunden
759:-
Uppskattad leveranstid 7-12 arbetsdagar
Fri frakt för medlemmar vid köp för minst 249:-
Andra format:
- Pocket/Paperback 759:-
The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
- Format: Inbunden
- ISBN: 9780230230552
- Språk: Engelska
- Antal sidor: 269
- Utgivningsdatum: 2009-08-21
- Förlag: Palgrave Macmillan