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This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.
- Format: Pocket/Paperback
- ISBN: 9781349493128
- Språk: Engelska
- Antal sidor: 295
- Utgivningsdatum: 2015-03-04
- Förlag: Palgrave Macmillan